The Glasgow Garden Festival : making Glasgow miles better?

This paper discusses the Glasgow Garden Festival (GGF), which, opened its gates to the general public on April 28, 1988 and represented a crucial step in Glasgow's development as a tourism destination. The Festival, alongside Glasgow's designation as the European City of Culture in 1990 can be seen as the basis of a strong events-led tourism development strategy. The sponsors and organisers of the Festival had set a target of 3 million visitors through the gates by the time the Festival closed on September 26, 1988. In fact, the Festival has achieved a throughput of 4.25 million people