WUJUD KESANTUNAN DAN KETIDAKSANTUNAN BERBAHASA PEDAGANG DI PASAR SENTRA ANTASARI BANJARMASIN (A FORM OF POLITENES AND NOT POLITENESS SPEAK AT MARKET TRADERS SENTRA ANTASARI BANJARMASIN)

A Form of Politeness and Not Politeness Speak at Market Traders Sentra Antasari Banjarmasin.Politeness as a form of politeness in control which is central to the communication, so that the expectedgoals in communication proficiency level materialized. Errors in choosing how to speak or even wrongin choosing the words will cause anger or displeasure for the hearer. Therefore, this study will examineHow politeness form Sentra Antasari Market traders in Banjarmasin? How to form not polite speakingtraders in the Market Center Antasari Banjarmasin? The approach used in this study is a qualitativeapproach chosen qualitative approach for the problem is holistic, complex, dynamic, and full of meaningthat is not possible data on the social situation is captured by quantitative research methods. In addition,the researchers intend to understand the social situation in depth. Data speech in the sale and purchasetransactions in the Market Center Banjarmasin Antasari obtained from the recording between sellersand buyers, especially when the case in the Market Center offers Banjarmasin Antasari the buying andselling in the interaction between sellers and buyers. The results of this study indicate that the culturalvalues of human relationships to The results of this study indicate that the cultural values of humanrelationships Kesantuanan speaking traders in the Market Center found in compliance BanjarmasinAntasari-adherence to the maxim, namely (a) adherence to the maxims of wisdom, (b) adherence tothe maxim of generosity, (c) adherence to the maxim of awards, (d) compliance with the maxim ofsimplicity, and (e) compliance with the agreement maxims. not polite speaking traders in the MarketCenter Antasari Banjarmasin found in violation of the maxim, namely (a) violation of the maxims ofwisdom, (b) violation of the maxim of generosity, (c) violation of the maxim of awards, (d) violation ofthe maxim of simplicity, (e) violation of the maxim of agreement, and (f) a violation of the sympathymaxims. The advice offered is to further research on language traders need to be investigated moredeeply through various other theories that discuss from different viewpoints. Research on politeness andketidaksantunan speaking traders can be studied from other shopping centers in order to know the levelof politeness when the transaction.Key words: politeness, not polite language, maxi