Contesting sustainable community development through the Olympic Games in the era of globalization: The case of Daegwallyeong-myeon, host community of the 2018 Pyeongchang Winter Olympic Games

This study examines community development of a small town in South Korea, PyeongChang, host community for the 2018 Winter Olympics, focusing on the global and local interaction between the Olympic Games and Daegwallyeong-myeon, the local host community. Using qualitative method, namely critical ethnography, this study involved multiple types of data collected through two extensive field visits to Daegwallyeong-myeon. Participant and non-participant observations, in-depth interviews, and field notes were analyzed to understand the influence of the Olympic-related global-local interaction on Daegwallyeong-myeon’s sustainable community development. Findings suggest that Daegwallyeong-myeon’s residents perceived a large gap between their position and condition and those of the Olympic Games and the POCOG. The ways in which the Olympic Games can be managed in more sustainable ways for future host communities are suggested. Communication, collaboration, and consensus are recommended as 4Cs that are necessary to achieve sustainable community development as well as glocalization through the Olympic Games. Considering that the Olympic Games are moving to the developing countries such as South Korea and China, this study advances ways in which international sport governing bodies can deliver culturally diverse mega sport-events to newer stakeholders of the events by establishing communication, coordination, collaboration, and consensus with host communities.U of I OnlyAuthor requested U of Illinois access only (OA after 2yrs) in Vireo ETD syste