Adoption factors and problems of mobile library services in the academic library for graduate students: case study of University of Wisconsin Milwaukee library

Due to the increase in mobile users, mobile services have penetrated the academic library recently. This study researches what kind of factors and problems affect graduate students using UWM mobile library services. To solve these research questions, a case study is used as a research design for a multi-dimensional and comprehensive approach. Observations, document reviews, and interviews were performed to acquire data. For data analysis, open coding scheme is used for identifying factors and problems in adoption of the mobile library services of UWM. Unlike previous research, this study focuses on graduate students and users' perception and recognition. During the data analysis, this study finds problems of adopting mobile library services and the influence phenomenon of interfering adoption of mobile library services. As a result, a user's perception and recognition about mobile service performance cause the user's emotional decisions, and eventually those emotions become the most significant obstacle to graduate students for adopting mobile library services