While many areas of library operations can be improved or even radically transformed by automation, the one area that probably stands to gain most, and needs the most help, is serials. It has been well known for ages that the irregularity and inconsistencies of serials can unhinge any librarian, but a new revelation of the automation age is the unhinged computer programmer. It is unfortunate that the irrationality of publishers of serials requires the best efforts of the librarian, the programmer, and the computer to bring some semblance of order to the publishers' bibliographical world. Since we cannot, however, unscramble the publishers, we will have to sacrifice librarians and programmers. There is not much that the librarian c...