Strategic Management and Business Policy TOWARD GLOBAL SUSTAINABILITY

Both the text and the cases have been class-tested in strategy courses and revised based onfeedback from students and instructors. The first 11 chapters are organized around a StrategicManagement Model that begins each chapter and provides a structure for both content andcase analysis. We emphasize those concepts that have proven to be most useful in understandingstrategic decision making and in conducting case analysis. Our goal was to make thetext as comprehensive as possible without getting bogged down in any one area. Endnotereferences are provided for those who wish to learn more about any particular topic. All casesare about actual organizations. The firms range in size from large, established multinationalsto small, entrepreneurial ventures, and cover a broad variety of issues. As an aid to caseanalysis, we propose the Strategic Audit as an analytical techniqu