Analisis model komunikasi pembentukan konsep keluarga sejahtera di Indonesia (Studi terhadap sosialisasi program BKKBN kota Depok dan kota Bogor)

ABSTRACTPopulation growth in indonesia rapidly rising, if the growth rate is not pressed, the number of people in Indonesia in 2045 around 450 million people, this means that one in 20 people worldwide are Indonesia. The statement above suggests by chief of BKKBN that concern on the population will surge in Indonesia, so we need a strategy to reduce the rate of population growth in Indonesia. One of the provinces that have the largest population in West Java Indonesia is the population density reached around 46 million 500 thousand inhabitants. From these conditions, we need a communication strategy to re-mobilize the public to be aware of family planning, and more importantly to instill the understanding that the issue of family planning, not just a matter of two children are enough, but a more basic concept is the planting of a prosperous family. Through two area Bogor and Depok city adjacent to the capital city of Jakarta as an information center, and also that cities still have high dependency population are high at 31.64% and 39.56%. The degree of dependence of this population suggests that there is inequality in the society welfare both cities. Using a constructivist approach to phenomenology, through qualitative research with interpretive and interactive analysis were tested by using triangulation, to find what the best model of communication that are appropriate for dissemination Family Welfare in Indonesia. So with this communication model is expected to understand the concept of family welfare, acceptance as a self-concept of the Indonesian people.Keywords: diffusion of innovation, social interaction and social identity17 hlm