The maximum entropy method (MEM) of image reconstructtion is discussed in the context of incomplete Fourier information (as in aperture synthesis). Several current viewpoints on the conceptual foundation of the method are analysed and found to be unsatisfactory. It is concluded that the MEM is a form of model-fitting, the model being a non-linear transform of a band-limited function. A whole family of 'entropies' can be constructed to give reconstructions which (a) are individually unique, (b) have sharpened peaks and (c) have flattened baselines. The widely discussed 1nB and - B1nB forms of the entropy are particular cases and lead to Lorentzian and Gaussian shaped peaks respectively. However, they hardly exhaust the possibilities-for exam...