When less is more? Resources richness influence on the value creation strategies for new technology-based ventures

This article studies whether resource positions have an influence in the early value creation efforts of technology-based ventures. We complement the resource-based view expectation on the positive effects of holding unique resources, with demand-side views such as adopting a pull or push technology-market strategy. We use a sample from a longitudinal dataset (Kauffman Firm Survey) to test our hypotheses. The results show that technological resources alone do not positively influence on value creation, and that marketing resources could potentially have a stronger impact on value creation for new technology-based ventures in dynamic technology markets