PERBANDINGAN KINERJA PASAR PADA BISNIS RETAIL DI PASAR TRADISIONAL SEBELUM DAN SESUDAH KEBERADAAN ALFAMART DAN INDOMARET DI KECAMATAN BATAM KOTA KOTA BATAM

ABSTRACTThis study aims to determine the average ratio of market performance in traditional retail business before and after the presence of modern retail Alfamart and Indomaret in Batam Kota subdistrict which is spread in three villages, namely Baloi Permai Village, Belian Village and Teluk Tering Village. The sampling technique used in this research is purposive and accidental sampling with questionnaires obtained from 42 respondents. This study using analysis of paired sample t-test. The output of the paired sample t-test showed a response to hypotheses derived from each of the variables studied. Values obtained for before and after sales turnover tcount is equal to 2.398. Values obtained for before and after profit tcount is equal to 2.380. Values obtained for before and after working hours -tcount is equal to -7.879. The results of each tcount then be compared with ttabel where it is known that tcount each variable > ttabel and significance/P-Value ttabel dan signifikansi/P-Value < 0,05 sehingga H0 ditolak dan Ha diterima. Ketiga variabel menunjukkan hasil yang signifikan yang menunjukkan bahwa keberadaan Alfamart/Indomaret memberikan dampak perubahan rata-rata pada kinerja pasar di Kecamata