Book review: Competitiveness in Emerging Markets: Market Dynamics in the Age of Disruptive Technologies, by Datis Khajeheian, Mike Friedrichsen & Wilfried Mödinger

In 2018, Springer published one more hardback in its Contributions to Management Science series: Competitiveness in Emerging Markets – Market Dynamics in the Age of Disruptive Technologies. Editors of this volume are Datis Khajeheian, associate professor of media management at the University of Tehran; Mike Friedrichsen, professor of media economics and media innovation and founding president at Berlin University of Digital Sciences; and Wilfried Mödinger, professor of marketing and management at Stuttgart Media University. This book understands emerging markets in both conceptual and geographic terms. In general, it analyses the opportunity identification and exploitation in emerging markets with some unmet needs. In addition, some of the chapters focus on cases of how entrepreneurship was disrupted by digitisation in Latin America, Central and Eastern Europe, Iran and other emerging markets