Application of Web 2.0 in academic libraries: a study of college libraries

Purpose – This paper aims to provide an overview of the application of Web 2.0 technologies in college libraries in Mumbai. The focus of the research was to explore tools of Web 2.0 technologies applied in such libraries as well as to find out problems behind non-application of such cost-effective tool in college libraries. Design/methodology/approach – A survey was conducted using Google Forms based LIS e‐mail discussion groups. College librarians serving in all types of college libraries in Mumbai participated in the study. Findings – Blogs and social networking sites were the most popular Web 2.0 technology applied by librarians. Lack of computer literacy, lack of awareness about the utilities of web 2.0 and non- availability of computers and internet facilities were the major hindrances of Web 2.0 adoption by librarians. Awareness and training programs could enable librarians to cope with Web 2.0 technologies. Practical implications – This study will create awareness among LIS professionals toward the use of advanced technology in their professional environment. The findings of this study will be a guidance tool for workshop and training organizers to provide essential skills to the library professionals for the successful adoption of Web 2.0 in college libraries. The paper concludes by offering best practices for implementing Web 2.0 tools in academic libraries. Originality/Value – This is the original study conducted on the adoption of Web 2.0 technologies in college libraries in Mumbai by using the questionnaire as a tool for data collection and by studying different library blogs