Add to ORKGThis presentation is an examination of how the National Library Board had successfully gained market share by redefining its market space and remaking the image of libraries and librarians. Libraries were repositioned to gain mindshare and timeshare among Singaporeans, competing against the cinema, TV, video games and other leisure activities, becoming the Third Place after home and work for many
New media technologies, the digitisation of information, learning archives and heritage resources ar...
The thesis investigated the application and implementation of marketing practices in public library ...
Library 2.0 advocates a socially rich, multimedia enabled, user originated and communally innovative...
The National Library Board of Singapore (NLB) has employed collaboration with government, industry, ...
The UK Government’s ten year strategic vision for public libraries in England notes the investment i...
This study established the relationship between marketing strategies and user appreciation of the se...
This paper reflects on the evolution of a knowledge society--a key ingredient of economic competitiv...
For many libraries across the world, marketing, development and fundraising can be dirty words and i...
The competition for people´s attention becomes harder and harder. If the libraries want to continue ...
With the current rapid development of internet technologies, marketing models have moved into the gl...
With the current rapid development of internet technologies, marketing models have moved into the gl...
The aim of this Bachelor´s thesis is to describe the phenomenon ofmarketing. Four public libraries i...
<p>This paper discusses the essential prerequisite for a state-of-the-art academic library in market...
This was a presentation made at the Conference of Librarians at Jaipur, India, on 16th September 200...
Marketing of information services is now an important goal of librarians all over the ~orld t? attra...
New media technologies, the digitisation of information, learning archives and heritage resources ar...
The thesis investigated the application and implementation of marketing practices in public library ...
Library 2.0 advocates a socially rich, multimedia enabled, user originated and communally innovative...
The National Library Board of Singapore (NLB) has employed collaboration with government, industry, ...
The UK Government’s ten year strategic vision for public libraries in England notes the investment i...
This study established the relationship between marketing strategies and user appreciation of the se...
This paper reflects on the evolution of a knowledge society--a key ingredient of economic competitiv...
For many libraries across the world, marketing, development and fundraising can be dirty words and i...
The competition for people´s attention becomes harder and harder. If the libraries want to continue ...
With the current rapid development of internet technologies, marketing models have moved into the gl...
With the current rapid development of internet technologies, marketing models have moved into the gl...
The aim of this Bachelor´s thesis is to describe the phenomenon ofmarketing. Four public libraries i...
<p>This paper discusses the essential prerequisite for a state-of-the-art academic library in market...
This was a presentation made at the Conference of Librarians at Jaipur, India, on 16th September 200...
Marketing of information services is now an important goal of librarians all over the ~orld t? attra...
New media technologies, the digitisation of information, learning archives and heritage resources ar...
The thesis investigated the application and implementation of marketing practices in public library ...
Library 2.0 advocates a socially rich, multimedia enabled, user originated and communally innovative...