The use of data from Instagram accounts to promote your business

ГУО «Институт бизнеса Белорусского государственного университета»This article about one of the ways of dissemination information about your business. But in order to see the productivity, popularity, growth or decline of your business you need to rely on certain analytical data. For analysis of the data from certain sites and social networks, there are applications that will collect, analyze and visualize data on consumers and customers in a couple of clicks. For my work I chose the social network Instagram. It is one of the best platforms for advertising and promoting your business and one of the channels for the sale of goods or services. And I focus on a couple of analytical applications that collect data from the social network Instagram. The analysis of these data and a survey conducted among respondents of certain age groups, people with different social status and levels of interest in the business sphere, help us to determine: how popular the development and promotion on Instagram is and how effective it may be to analyze data from accounts