Adolescence is the period of important changes of the individual’s emotional, cognitive and social development. These changes occur in a specific social and cultural environment, of which advertising is part. Because young people are the target group of many products and commercials, it is worth highlighting the social role of advertising. Usually it is identified with negative consequences (like unhealthy habits). But some social effects of advertising may also be positive (e.g. dissemination of a healthy lifestyle). The article presents: 1) a pattern of social effects of advertising, 2) examples of polarization of the social effects of advertising, and 3) explanation of the mechanism of the opposite effects of advertisements.3326127814...
The interaction of adolescents with advertising is a subject area, which has received limited attent...
Item does not contain fulltextIn ~100 years, marketing to children went from a severely frowned upon...
The article analyses the term of "advertising" with the focus on information transmission function a...
Adolescence is the period of important changes of the individual’s emotional, cognitive and social d...
Advertising is a common part of everyday life. Because of that it is considered as a social and cult...
Advertising is the key for shaping people’s opinions and interests in the current age of advanced c...
The impact of the mass media is much more obvious nowadays. The mass media provide many information ...
My master thesis looks at the role of advertising as a specific type of media texts in everyday life...
One of the most complex and most demanding life stages, speaking about the attitude and coping, is t...
This thesis, named Effect of Advertising on People{\crq}s Lives, is a small probe into the big world...
Today advertising is actively penetrating into many spheres of our lives. We cannot imagine the exis...
The aim set by the authors of the present article is to consider the psychological, pedagogical, leg...
The article discusses the issue of communicating various types of social changes in advertising. Exa...
Bakalářská práce pojednává o tématu "Reklama a její socializační vliv na středoškolskou mládež v plz...
The aim set by the authors of the present article is to consider the psychological, pedagogical, leg...
The interaction of adolescents with advertising is a subject area, which has received limited attent...
Item does not contain fulltextIn ~100 years, marketing to children went from a severely frowned upon...
The article analyses the term of "advertising" with the focus on information transmission function a...
Adolescence is the period of important changes of the individual’s emotional, cognitive and social d...
Advertising is a common part of everyday life. Because of that it is considered as a social and cult...
Advertising is the key for shaping people’s opinions and interests in the current age of advanced c...
The impact of the mass media is much more obvious nowadays. The mass media provide many information ...
My master thesis looks at the role of advertising as a specific type of media texts in everyday life...
One of the most complex and most demanding life stages, speaking about the attitude and coping, is t...
This thesis, named Effect of Advertising on People{\crq}s Lives, is a small probe into the big world...
Today advertising is actively penetrating into many spheres of our lives. We cannot imagine the exis...
The aim set by the authors of the present article is to consider the psychological, pedagogical, leg...
The article discusses the issue of communicating various types of social changes in advertising. Exa...
Bakalářská práce pojednává o tématu "Reklama a její socializační vliv na středoškolskou mládež v plz...
The aim set by the authors of the present article is to consider the psychological, pedagogical, leg...
The interaction of adolescents with advertising is a subject area, which has received limited attent...
Item does not contain fulltextIn ~100 years, marketing to children went from a severely frowned upon...
The article analyses the term of "advertising" with the focus on information transmission function a...