The author discusses some theoretical problems associated with the description of the modern book market. In particular, he is interested in the release notes and book covers in the context of the literary categories of interpretation and reception. He postulates that the marketing practices of publishers should be called a “manipulative interpretation”, insofar as the information about books and book covers fulfills a double function: that of advertising and affecting the reception of the text. Referring to the two types of interpretation, “exegesis” and “usage”, he believes that the discussed phenomena fall between these two extremes. Both the release notes and book covers are the domain of a limited “usage”, the accuracy of which ...
We all judge books by their covers. Browsing in unfamiliar stacks, we are attracted to a book by a n...
International audienceCompared to reading or trajectory of publishing houses, the link between books...
International audienceCompared to reading or trajectory of publishing houses, the link between books...
The author discusses some theoretical problems associated with the description of the modern book m...
<span>The author discusses some theoretical problems associated with the description of the modern b...
The article considers advertising and book market interactions: analysis of advertising in publishin...
In contemporary society, book readers are increasingly being valued as consumers. Literacy and readi...
In contemporary society, book readers are increasingly being valued as consumers. Literacy and readi...
Print and consumption, Commercial ingenuity dominates the history of printing and publishing in Brit...
Research addressing the critical success factor of books and how people choose them is scarce. This ...
Paper represents the research of influence of advertising and its results. The research was conducte...
Critical literature studies tend not to think about readers as customers and consumers or, in econom...
Books have the power to transform people's lives. It is not an understatement to claim that the worl...
The paperback evolution : Tauchnitz, Albatross, and Penguin / Alastair McCleery -- How books are pos...
This chapter explores why books are so popular in today’s society, discussing the idea of ‘reading c...
We all judge books by their covers. Browsing in unfamiliar stacks, we are attracted to a book by a n...
International audienceCompared to reading or trajectory of publishing houses, the link between books...
International audienceCompared to reading or trajectory of publishing houses, the link between books...
The author discusses some theoretical problems associated with the description of the modern book m...
<span>The author discusses some theoretical problems associated with the description of the modern b...
The article considers advertising and book market interactions: analysis of advertising in publishin...
In contemporary society, book readers are increasingly being valued as consumers. Literacy and readi...
In contemporary society, book readers are increasingly being valued as consumers. Literacy and readi...
Print and consumption, Commercial ingenuity dominates the history of printing and publishing in Brit...
Research addressing the critical success factor of books and how people choose them is scarce. This ...
Paper represents the research of influence of advertising and its results. The research was conducte...
Critical literature studies tend not to think about readers as customers and consumers or, in econom...
Books have the power to transform people's lives. It is not an understatement to claim that the worl...
The paperback evolution : Tauchnitz, Albatross, and Penguin / Alastair McCleery -- How books are pos...
This chapter explores why books are so popular in today’s society, discussing the idea of ‘reading c...
We all judge books by their covers. Browsing in unfamiliar stacks, we are attracted to a book by a n...
International audienceCompared to reading or trajectory of publishing houses, the link between books...
International audienceCompared to reading or trajectory of publishing houses, the link between books...