Add to ORKGFirms and consumers have realised the need to make changes in their consumption due to environmental issues like global warming. These changes likely rely on consumers using information about products to make more responsible choices. However, some of these messages - particularly those dealing with carbon offset programs - are potentially misleading, which may then prevent consumers from undertaking responsible behaviours. This paper examines several issues that are important to the marketing of carbon offsets
The article analyzes development trends of ecological production traded internationally. It focuses ...
Firms may voluntary abate pollution using one of two options. The firm internalizes its own external...
Though advertising, at its core, aims to persuade consumers to buy a certain product, it has also de...
Firms and consumers have realised the need to make changes in their consumption due to environmental...
This paper explores the relationship between consumers’ knowledge and behaviours related to en...
Various claims have emerged relating to carbon offsets as part of the growing trend of marketing cla...
This study found the relationship between general environment knowledge and carbon offsets knowledge...
In this paper we examine how theories of sustainable and ethical consumption help us to understand a...
This study found the relationship between general environment knowledge and carbon offsets knowledge...
ABSTRACT. In this article, we explore the world’s response to the increasing impact of carbon emissi...
In order to enrich more pro-environmental behaviour among consumer, present paper aims to enlighten ...
[eng] Greenwashing has been a response to the current concern towards sustainability. Companies usin...
In the light of a market that showcases increased hesitation and skepticism over green marketing and...
Nowadays, world-wide recognized corporations seek methods and instruments which enable them an effec...
We undertook an evidence-based study of 117 carbon offset providers from eight countries. From this ...
The article analyzes development trends of ecological production traded internationally. It focuses ...
Firms may voluntary abate pollution using one of two options. The firm internalizes its own external...
Though advertising, at its core, aims to persuade consumers to buy a certain product, it has also de...
Firms and consumers have realised the need to make changes in their consumption due to environmental...
This paper explores the relationship between consumers’ knowledge and behaviours related to en...
Various claims have emerged relating to carbon offsets as part of the growing trend of marketing cla...
This study found the relationship between general environment knowledge and carbon offsets knowledge...
In this paper we examine how theories of sustainable and ethical consumption help us to understand a...
This study found the relationship between general environment knowledge and carbon offsets knowledge...
ABSTRACT. In this article, we explore the world’s response to the increasing impact of carbon emissi...
In order to enrich more pro-environmental behaviour among consumer, present paper aims to enlighten ...
[eng] Greenwashing has been a response to the current concern towards sustainability. Companies usin...
In the light of a market that showcases increased hesitation and skepticism over green marketing and...
Nowadays, world-wide recognized corporations seek methods and instruments which enable them an effec...
We undertook an evidence-based study of 117 carbon offset providers from eight countries. From this ...
The article analyzes development trends of ecological production traded internationally. It focuses ...
Firms may voluntary abate pollution using one of two options. The firm internalizes its own external...
Though advertising, at its core, aims to persuade consumers to buy a certain product, it has also de...