Add to ORKGAlthough Australia's population is ageing, there has been no research on the portrayal of maturity in advertising. The research reported in this paper presents a simple content analysis of a sample of Australian television commercials. The age profile of a sample of television commercials compared with Australian census data. In addition, the paper examines the nature of mature role portrayals in advertising. The paper concludes mature people are not only under-represented, but they are also misrepresented in television advertising
Using content analysis, the current study examines sex-role portrayals in Australian television adve...
Although Australia is a multi-cultural nation, there has been little research on the portrayal of cu...
Studies UK advertisements to discover how older models (over 50) are portrayed, given that the count...
Although Australia's population is ageing, there has been no research on the portrayal of maturity i...
The researchers set out to examine the portrayals of mature adults (55+) in television commercials i...
Today the world is changing very rapidily. In our everyday life television plays a very big role. Fo...
This chapter reviews research on representations of older people and ageing in print and TV media, f...
The purpose of this paper is to investigate the extent to which older people are used as models in t...
The world population is forecasted to age faster over the next half century than ever before. On the...
This article describes an examination of recent television ads, primarily in respect to the treatmen...
WOS: 000354339900006The concern with how male and female characters are portrayed in television adve...
This paper is the result of a study conducted on the portrayal of older citizens in prime-time telev...
This paper presents the results of a content analysis of older adults in Malaysian advertising. It i...
Content analysis of television drama reveals that the dominant age group in the world of television ...
The aim of the article is to examine the portrayals of mature adults (55+) in television commercials...
Using content analysis, the current study examines sex-role portrayals in Australian television adve...
Although Australia is a multi-cultural nation, there has been little research on the portrayal of cu...
Studies UK advertisements to discover how older models (over 50) are portrayed, given that the count...
Although Australia's population is ageing, there has been no research on the portrayal of maturity i...
The researchers set out to examine the portrayals of mature adults (55+) in television commercials i...
Today the world is changing very rapidily. In our everyday life television plays a very big role. Fo...
This chapter reviews research on representations of older people and ageing in print and TV media, f...
The purpose of this paper is to investigate the extent to which older people are used as models in t...
The world population is forecasted to age faster over the next half century than ever before. On the...
This article describes an examination of recent television ads, primarily in respect to the treatmen...
WOS: 000354339900006The concern with how male and female characters are portrayed in television adve...
This paper is the result of a study conducted on the portrayal of older citizens in prime-time telev...
This paper presents the results of a content analysis of older adults in Malaysian advertising. It i...
Content analysis of television drama reveals that the dominant age group in the world of television ...
The aim of the article is to examine the portrayals of mature adults (55+) in television commercials...
Using content analysis, the current study examines sex-role portrayals in Australian television adve...
Although Australia is a multi-cultural nation, there has been little research on the portrayal of cu...
Studies UK advertisements to discover how older models (over 50) are portrayed, given that the count...