Add to ORKGBrand management of start-ups is an under-researched area of study. The aim of this study is to uncover the branding practices of start-ups in Sweden and specifically to examine the perceived importance of branding, identify the brand identity creation process, reveal the brand positioning strategies employed by such firms and expose the most relevant brand building activities among the field
The purpose of this dissertation was to study the brand identity evolvement in a startup context. Th...
Branding is of the essence in present times. Businesses today are more than manufacturers or supplie...
One of the biggest challenges start-ups encounter is establishing themselves within the market. A wi...
Aim: The aim of this study is to explore the factors that influence the brand building in startup co...
This Master’s degree thesis research studies the phenomenon of branding in a start-up context throug...
The brand is something every company must deal with whether they like it or not, and as a company gr...
The thesis explores the notions of Brand Identity and Lean Start-ups. The aim is to determine what e...
Branding strategies in the context of startup companies has been vaguely investigated. This is surpr...
Building a corporate brand is as a crucial resource for the survival of companies. Social media as a...
The value of corporate brands is widely recognized and there is a well established body of literatur...
Startups are known to be organizations where organizational structures or brands do not yet exist, a...
Over the past few decades, branding has become a priority for companies. A brand helps companies to ...
Two different subjects that have been well researched over the last couple of decades are branding a...
Extant research within the entrepreneurial marketing field has typically focused on the migration aw...
Branding seems to be an important issue among all companies, also among newly established and young...
The purpose of this dissertation was to study the brand identity evolvement in a startup context. Th...
Branding is of the essence in present times. Businesses today are more than manufacturers or supplie...
One of the biggest challenges start-ups encounter is establishing themselves within the market. A wi...
Aim: The aim of this study is to explore the factors that influence the brand building in startup co...
This Master’s degree thesis research studies the phenomenon of branding in a start-up context throug...
The brand is something every company must deal with whether they like it or not, and as a company gr...
The thesis explores the notions of Brand Identity and Lean Start-ups. The aim is to determine what e...
Branding strategies in the context of startup companies has been vaguely investigated. This is surpr...
Building a corporate brand is as a crucial resource for the survival of companies. Social media as a...
The value of corporate brands is widely recognized and there is a well established body of literatur...
Startups are known to be organizations where organizational structures or brands do not yet exist, a...
Over the past few decades, branding has become a priority for companies. A brand helps companies to ...
Two different subjects that have been well researched over the last couple of decades are branding a...
Extant research within the entrepreneurial marketing field has typically focused on the migration aw...
Branding seems to be an important issue among all companies, also among newly established and young...
The purpose of this dissertation was to study the brand identity evolvement in a startup context. Th...
Branding is of the essence in present times. Businesses today are more than manufacturers or supplie...
One of the biggest challenges start-ups encounter is establishing themselves within the market. A wi...