The Shift to Mobility in the BI Industry

There is an ongoing shift to mobility in business IT, as well as in the consumer space. Users do not demand mobile availability anymore, they simply expect the ability to access business IT with consumer devices. Stemming from this demand, mobile business intelligence (BI) has emerged as a response from the BI industry. Thus, mobile BI is an extension of traditional BI into mobile devices. In line with this, the purpose of the thesis is to explore how the BI industry is approaching the shift to mobility and how this shift shapes mobile BI. Starting in the litera-ture, we constructed a theoretical framework. This was then used for collecting data through interviews with a total of six vendors and consultants in the BI industry. We conclude that the BI industry has a reactive rather than proactive approach to the shift to mobility. BI consultants and vendors follow and adapt to consumer patterns and solutions in the consumer space. Like-wise, mobile BI is being shaped by well-established, proven design and technological solutions in the consumer space