Europe has no language - a strategy of communicating new understanding

European communication is a growing, but still a small field of study without a real housing within the academia. Strategic communication can to this end profit from providing a new ground for European communication to evolve as its democratic incentive relates to the fundamental aspects of the construction and transformation of European society. The essay puts focus on the communicative development that has taken place in relation to the process of Europeanization, along with a hypothesis of that European communication is being held back by not having a developed contextual conceptual language, independent of nation-state discourse, that would put a more democratic structure to a developed European public sphere. The essay is per se written from a democratic enhancement perspective, where strategic communication is the core to which the European societal context rests upon. Moreover, the development of a European conceptual language would provide a central myth upon which an innovative European unifying symbolism could be created