Genusjakten - En studie om hur genus förmedlas i Svenska Barn- och Ungdomstidningar

The purpose of this study has been to describe and analyse how gender is represented and passed on in 12 Swedish child- and youth magazines. We put focus on three different arias; how gender roles were passed on, which kind of problems girls and boys were ascribed and how sexuality was represented. We chose to do a qualitative study of the magazines using 11 theme questions. Our study showed that gender roles in theese magazines were mostly represented in a stereotypic way. Girls were described as focused on their appearance, relation oriented and often taking a passive role. Boys were ascribed attributes as activity, rationality, violence and criminality. Girls were ascribed problems with appearance in relation to their body and relationship problems. Boys problems were related to competitions and a fear of being looked upon as physically and mentally week by the surrounding environment. Women were objectified in a high degree and their bodies shown undressed and exploited in a commercial use as were their sexuality, often with a hint to pornography. When men were portrayed as objects in relation to their sexuality the hint was instead directed towards fitness