Add to ORKGAuthentic Thinking, Branding Differently examines how iconic personal brand are created and how they affect iconic brand creation and perceived authenticity. It utilizes an abductive approach when studying narratives concerning Steve Jobs and Apple through Joseph Campbell’s Hero Cycle. In conclusion, the thesis acknowledges iconic personal brands, when tightly connected to a brand, as viable instruments for iconic brand creation and further strengthens perceived authenticity of the company in question
Copyright Palgrave Macmillan [Full text of this chapter is not available in the UHRA]Since relations...
The purpose of this study is to explore how authentic online brands are created when the actual bran...
Brand image constitutes one of the most salient, over-defined, heavily explored and multifariously o...
Purpose Consumer demand for authentic brands is steadily rising. With increased pressure to accomm...
Creating an iconic product is a designer’s dream. But people won’t stop there; they want to use the ...
Brand iconisation refers to the way a brand comes to symbolise the values, needs, and aspirations of...
The projection of authenticity is one of the key pillars of marketing. Research reveals that consume...
© 2018 Dr. Trent HennesseyThis thesis introduces the missing voice of personal branders to describe ...
Although brand authenticity is gaining increasing interest in academia and managerial practice, empi...
Although brand authenticity is gaining increasing interest in academia and managerial practice, empi...
This article empirically examines the value derived by consumers through their use and consumption o...
59 pages. A thesis presented to the Department of Journalism and Communication and the Clark Honors ...
This article empirically examines the value derived by consumers through their use and consumption o...
The research in this paper focuses on the roles of brand identity and consumer perception in shaping...
Effectuation is a thinking framework that starts framing opportunities with a personal set of existi...
Copyright Palgrave Macmillan [Full text of this chapter is not available in the UHRA]Since relations...
The purpose of this study is to explore how authentic online brands are created when the actual bran...
Brand image constitutes one of the most salient, over-defined, heavily explored and multifariously o...
Purpose Consumer demand for authentic brands is steadily rising. With increased pressure to accomm...
Creating an iconic product is a designer’s dream. But people won’t stop there; they want to use the ...
Brand iconisation refers to the way a brand comes to symbolise the values, needs, and aspirations of...
The projection of authenticity is one of the key pillars of marketing. Research reveals that consume...
© 2018 Dr. Trent HennesseyThis thesis introduces the missing voice of personal branders to describe ...
Although brand authenticity is gaining increasing interest in academia and managerial practice, empi...
Although brand authenticity is gaining increasing interest in academia and managerial practice, empi...
This article empirically examines the value derived by consumers through their use and consumption o...
59 pages. A thesis presented to the Department of Journalism and Communication and the Clark Honors ...
This article empirically examines the value derived by consumers through their use and consumption o...
The research in this paper focuses on the roles of brand identity and consumer perception in shaping...
Effectuation is a thinking framework that starts framing opportunities with a personal set of existi...
Copyright Palgrave Macmillan [Full text of this chapter is not available in the UHRA]Since relations...
The purpose of this study is to explore how authentic online brands are created when the actual bran...
Brand image constitutes one of the most salient, over-defined, heavily explored and multifariously o...