Volvo for life? – An Investigation into Identity Work at Volvo Cars Torslanda

In our study a matrix configuration along two dimensions, namely affiliation towards Volvo and locus of control emerged. Based on this matrix and the discernible discursive influences it is possible to describe four types of self-identities. These four types of self-identity are discussed and evaluated. Additionally the findings are contemplated against the backdrop of Labour Process Theory which emphasizes the need for a dialectical approach to the discussion of labour processes