This research examines how focus groups can be used as a tool for designing quantitative online surveys suitable for a specific target group. Depending on where in the development process of the survey the researcher is, somewhat different focus groups should be used. If the researcher is far into the development of the survey a focus group with the questionnaire template as discussion basis could be used. However, if the researcher is in the beginning of the development a focus group without a questionnaire template as discussion basis could be used in order to generate new creative ideas
A focus group is a 90–120-minute semi-structured conversation between 7-12 participants selected acc...
Practitioners and researchers are conducting more focus groups online as a qualitative data collecti...
The first focus groups were used in market research in the 1920s. From the end of the 1980s, focus g...
This research tests two different focus groups with the purpose of developing quantitative online su...
In recent times, focus group has resurfaced as an acceptable method for gathering qualitative data i...
There is an increasing divergence of focus group practice between social researchers and commercial ...
As a research method, focus groups have methodological advantages for understanding the views and be...
Abstract Focus groups are an effective strategy in consumer research if conducted properly. Too ofte...
Despite their long trajectory in the social sciences, few systematic works analyze how often and for...
This paper illustrates the use of exploratory focus groups to inform the development of a survey ins...
Focus groups are a qualitative research method helping researchers collect and analyze information f...
In recent times, focus group has resurfaced as an acceptable method for gathering qualitative data i...
Focus group discussion is a research methodology in which a small group of participants gather to di...
Focus groups are rapidly gaining popularity as a field research tool. This technique can be particul...
This paper illustrates the use of exploratory focus groups to inform the development of a survey ins...
A focus group is a 90–120-minute semi-structured conversation between 7-12 participants selected acc...
Practitioners and researchers are conducting more focus groups online as a qualitative data collecti...
The first focus groups were used in market research in the 1920s. From the end of the 1980s, focus g...
This research tests two different focus groups with the purpose of developing quantitative online su...
In recent times, focus group has resurfaced as an acceptable method for gathering qualitative data i...
There is an increasing divergence of focus group practice between social researchers and commercial ...
As a research method, focus groups have methodological advantages for understanding the views and be...
Abstract Focus groups are an effective strategy in consumer research if conducted properly. Too ofte...
Despite their long trajectory in the social sciences, few systematic works analyze how often and for...
This paper illustrates the use of exploratory focus groups to inform the development of a survey ins...
Focus groups are a qualitative research method helping researchers collect and analyze information f...
In recent times, focus group has resurfaced as an acceptable method for gathering qualitative data i...
Focus group discussion is a research methodology in which a small group of participants gather to di...
Focus groups are rapidly gaining popularity as a field research tool. This technique can be particul...
This paper illustrates the use of exploratory focus groups to inform the development of a survey ins...
A focus group is a 90–120-minute semi-structured conversation between 7-12 participants selected acc...
Practitioners and researchers are conducting more focus groups online as a qualitative data collecti...
The first focus groups were used in market research in the 1920s. From the end of the 1980s, focus g...
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