Walking the Walk and Talking the Talk: A Case Study of Organizational Identity Dynamics at Sparbanken Gripen

Purpose: The purpose of our study is to further the understanding of the dynamics between organizational identity, culture and image, and the role of HR in this dynamic. Theoretical Model: Our own conceptual understanding of the Organizational Identity Dynamics Model as put forwards by Hatch and Schultz (2002) Empirical Foundation: Our empirical material was gathered through semi-structured interviews with employees, HR representatives, and managers at the site of the case organization, Sparbanken Gripen Summary of Findings: From the empirical material we have expanded on the understanding of the Organizational Identity Dynamics Model (Hatch and Schultz 2002), arguing that it the framework has previously neglected the feasibility of the simultaneous occurrence of the model’s dysfunctionalities (narcissism and loss of culture)