Intern marknadsföring - Ett lyckosamt koncept eller en omtalad myt?

The purpose of this thesis is to investigate whether internal marketing has any effect on employee loyalty in a public sector knowledge intensive organisation. The study was limited to one organisation, Ekonomihögskolan in Lund, owing to time restraints. The method used to conduct this study was a qualitative interview and a quantitative survey that were based on a specific model: “A Conceptualization of the Employee Branding Process”. The results of the study indicate that employees remain loyal to their organisations despite internal marketing not being applied in strict conformity with the model. This suggests that internal marketing might not be as important in determining employee loyalty in a public sector knowledge intensive organisation