Musikbibliotek 2.0: Förmedling av institutionen och individen på folkbibliotekens musikbloggar

This master's thesis examines the use of blogs at public libraries to mediate music. With a methodological framework based on genre theory, developed by Sara Kjellberg, seven music blogs run by seven separate Swedish public libraries are studied in detail, within the context of Library 2.0 and Web 2.0. The questions that the study is set to answer are: "How do public libraries use digital and social media tools, blogs in particular, to mediate their music collections and activities?"; "In what ways do the blogs relate to the library as institution and the individual librarians respectively, and how are they represented on the blogs?"; and finally, "In what ways has Web 2.0 changed the conditions for and practices of culture mediation in the public libraries, and how do their music blogs relate to that change?". The method is based on the rhetorical genre theory of Carolyn C. Miller and John Swales, in which genres are seen as socially agreed on tools to use for certain communicative purposes. The study finds that the music blogs relate to what is called hybrid genres, where a number of more or less related communicative purposes, contexts, and forms and contents, are intertwined. The music blogs run by public libraries consist of an amalgam of various ancestral genres such as the reference interview, music journalism, and the private journal, and fuse the personal musical interest of the individual librarians with the general work of the public library as an institution. The blogs appear to be dependent on the individual writer's interest in and passion for both music and blogging, which in turn can be related to the various ideas concerning Web 2.0, Library 2.0 and contemporary cultural economics presented in the study