Add to ORKGAdvertisement is an inseparable part of everyday life. It influences thinking, priorities, values. The article discusses genre types of ads in Mass Media. Genre of advertisement is characterized by competition which causes appearance of new forms of advertising texts. These forms should be examined.Реклама стала неотъемлемой частью повседневной жизни. Она влияет на мышление, приоритеты, формирует ценностные установки. В статье исследуются жанровые разновидности рекламы в СМИ. Жанры рекламы сохраняют особенности жанров-источников, но трансформируют их в зависимости от цели рекламы. Жанр рекламы характеризуется конкуренцией, приводящей к появлению новых форм рекламных текстов, которые требуют дальнейшего исследования
The article gives an overview of the existing trends in creation of occasional words in advertising ...
Статья посвящена изучению принципов функционирования в интернетизданиях рекламы, созданной в жанре и...
В статье раскрыта сущность моделей построения сложных знаков в рекламном дискурсе и особенности их ф...
Advertising text, as a rule, is the basis for creating an advertising image in marketing communicati...
The article is devoted to the study of some aspects of the everyday consciousness of the subjects of...
In present article the media text is considered as a multi-level phenomenon in mediaconvergence. The...
The article considers the advertising war as a unique phenomenon in the mass communication provides ...
This article provides a theoretical understanding of the phenomenon of television advertising. The a...
The article touches the problem of sound arrangement in the text of advertising. The primary aim of ...
The study focuses on the basic stylistic devices used in modern English advertising slogans, their e...
The article considers the issue of choosing the type of advertising by an advertiser. There were rev...
The article is devoted to the modality of the advertising text. The author makes anattempt to analyz...
The article studies the notions of advertising and improper advertising according to the Federal Law...
The article is devoted to the description of the principles of advertising slogans’organization on t...
The paper presents results of enquiry into linguistic and extralinguistic components of advertising ...
The article gives an overview of the existing trends in creation of occasional words in advertising ...
Статья посвящена изучению принципов функционирования в интернетизданиях рекламы, созданной в жанре и...
В статье раскрыта сущность моделей построения сложных знаков в рекламном дискурсе и особенности их ф...
Advertising text, as a rule, is the basis for creating an advertising image in marketing communicati...
The article is devoted to the study of some aspects of the everyday consciousness of the subjects of...
In present article the media text is considered as a multi-level phenomenon in mediaconvergence. The...
The article considers the advertising war as a unique phenomenon in the mass communication provides ...
This article provides a theoretical understanding of the phenomenon of television advertising. The a...
The article touches the problem of sound arrangement in the text of advertising. The primary aim of ...
The study focuses on the basic stylistic devices used in modern English advertising slogans, their e...
The article considers the issue of choosing the type of advertising by an advertiser. There were rev...
The article is devoted to the modality of the advertising text. The author makes anattempt to analyz...
The article studies the notions of advertising and improper advertising according to the Federal Law...
The article is devoted to the description of the principles of advertising slogans’organization on t...
The paper presents results of enquiry into linguistic and extralinguistic components of advertising ...
The article gives an overview of the existing trends in creation of occasional words in advertising ...
Статья посвящена изучению принципов функционирования в интернетизданиях рекламы, созданной в жанре и...
В статье раскрыта сущность моделей построения сложных знаков в рекламном дискурсе и особенности их ф...