Mechanisms of Text Expressivity Creation

This article covers different ways of creating text expressivity in political speeches. Expressivity in lan-guage and speech is created with the help of such components as emotionality, evaluation, imagery, intensity, stylistic color-ing, and structural composition of the text. There are different points of view on the content components of expressivity. Thus the aim of this study is to distinguish between emotional and expressive units of language. Words of emotional vocabulary express emotions which make speech expressive. Expressive coloring may be present in various words which do not only denote emotions but also describe will power.В данной статье подробно рассматриваются механизмы создания экспрессивности в тексте