Language and Culture. С. 39-46. Generalized meaning of Grammatical model in speech

This paper presents the result of a research made on the material of modern Anglo-American loanwords and their semantic transformation in Russian. As the analysis shows, the change in semantics, if any, indicates not only a change of meaning and a change of functional potential, but also gaps in the language-cultural view of the target-language world. Therefore, loanwords may be viewed as fillers of the view, broadening the conceptual and lexical paradigm and the linguistic structure of the recipient language