Internet advertising

Pojavom Interneta kao globalnog fenomena razvio se i oblik oglašavanja koji se obavlja putem Interneta. Internetsko oglašavanje dolazi u mnogim oblicima i razvojem tehnologije postaje sve obuhvatnije i pristupačnije svima. Danas je svijet nezamisliv bez Interneta, a ujedno i internetskog oglašavanja, prožeto je gotovo u svim sferama ljudskog života. Poduzeća jednostavno moraju shvatiti internetsko oglašavanje kao esencijalni dio za uspješno poslovanje, u suprotnom će biti vrlo limitirana u prodoru svoje poruke potencijalnim kupcima i borbi s konkurencijom. Potrebno je koristiti alate koje Internet pruža, web-stranice, tražilice i društvene mreže kako bi se što bolje mogla povećati svijest kupaca o proizvodima ili uslugama koje poduzeće nudi. Internet se kao oglašavački medij konstantno razvija i mijenja te je potrebno biti u korak s tim promjenama kako bi bili relevantni i opstali na tržištu. Internetsko oglašavanje zamijenjuje tradicionalne kanale oglašavanja koji su donedavno bili dominantni, upravo zbog svoje prilagodljivosti i mijenjanja trendova i navika potrošača. Trenutno se internetsko oglašavanje javlja u raznim oblicima kao što su: display oglašavanje, mobilno oglašavanje, oglašavanje putem društvenih mreža, oglašavanje putem tražilica, videooglašavanje i drugi oblici. Ono što diferencira Internet od tradicionalnih medija oglašavanja jest njegova interaktivnost, praćenje učinkovitosti, mogućnost segmentacije i fleksibilnost poruke što ujedno internetsko oglašavanje čini superiornim načinom oglašavanja.With the emergence of Internet as a global phenomenon a new form of advertising was developed which is used over the Internet. Internet advertising comes in many forms and with the development of technology it becomes more comprehensive and available to all. Today the world can’t be imagined without Internet, and at the same time without Internet advertising, it’s present in almost all spheres of human life. Companies simply need to understand Internet advertising as an essential part of successful management, otherwise they will be very limited in getting their message through to their potential customers and in the fight with competition. It is necessary to use the tools which Internet provides, web-pages, search engines and social networks to better the awareness of customers as much as possible of the products and services that the company offers. Internet as an advertising medium is constantly developing and changing so it’s necessary to be in step with those changes to stay relevant and to survive on the market. Internet advertising is replacing traditional channels of advertising which were dominant until recently, precisely because of it’s adaptability and the changing of trends and customer habits. Currently Internet advertising comes in many different forms such as: display advertising, mobile advertising, social network advertising, search engine advertising, video advertising and other. That which differentiates the Internet from traditional mediums of advertising is it’s interactivity, performance monitoring, possibility of segmentation and the flexibility of the message which makes Internet advertising the superior way of advertising