Environmental impact of Corporate Social Responsibility

Društveno odgovorno poslovanje podrazumijeva poslovanje na etičan način, odgovornost prema zaposlenicima, kupcima i dionicima u poslovanju, te doprinos društvu i društvenim pitanjima. Organizacije koje u svoje poslovanje implementiraju i društveno odgovornu praksu, imaju potencijal postati konkurentnije na tržištu, ali i stvoriti bolju sliku o sebi u javnosti. Tema očuvanja okoliša sve je popularnija, a potaknuta je izraženim klimatskim promjenama. Populacija Zemlje raste, a dostupni resursi su sve oskudniji pa problem očuvanja životne sredine postaje sve istaknutiji na listi prioriteta. Organizacija ne može biti odvojena od društva unutar kojeg posluje. Stanje u jednom određuje uspjeh ili neuspjeh drugog – oni su međusobno povezani. Stoga se organizacija prema interesnim skupinama na koje njeno poslovanje utječe, kao što utječe ponašanja tih interesnih skupina na poslovanje organizacije, treba odnositi na društveno prihvatljiv način. Rad obuhvaća ekonomsku, društvenu, ekološku i etičku dimenziju društveno odgovornog poslovanja, a fokusira se na brigu za okoliš i utjecaj primjene društveno odgovornog poslovanja na uspjeh organizacije.Corporate Social Responsibility involves doing business in an ethical manner, being responsible to employees, customers and stakeholders in the business, and contributing to society and social issues. Organizations that implement CSR in their business have the potential to become more competitive in the market, but also to create a better image of themselves in public. The theme of environmental conservation is increasingly popular, fueled by pronounced climate change. The population of the Earth is growing and the resources available are increasingly scarce, so the problem of environmental conservation is becoming more prominent in the priority list. An organization cannot be separated from the society within which it operates. The condition in one determines the success or failure of the other - they are interconnected. Therefore, an organization should be treated in a socially acceptable manner by the interest groups affected by its business, such as by the behavior of those interest groups on the organization's operations. This master’s thesis covers the economic, social, environmental and ethical dimensions of CSR, and focuses on the care for the environment and the impact of the application of CSR on the success of the organization