Price as a Positioning Element in Hospitality

Turizam i hotelijerstvo su pojmovi koji su u nerazdvojenoj vezi. Bez obzira o kakvoj je turističkoj ponudi riječ, hotelijerstvo upotpunjuje istu. U davnim je godinama svrha putovanja bila posao, trgovački su putnici prodajući vlastite proizvode bili primorani putovati i biti u raznim prenoćištima. Na samom početku, glavna je ponuđena usluga bila smještaj, no danas, hotelijeri se zalažu za puno više. Svaka ponuda ima svoju vrijednost-cijenu, prilikom određivanja iste važno je dobro istražiti tržište i potražnju. Iz tog razloga, osmišljeni su različite metode i strategije određivanja cijena, hotelijeri prema dobivenim informacijama o stanju na tržištu moguprilagođavati strategije cijena s kojima će nastupiti te dobiti željenu poziciju na istom. U današnje vrijeme, kada je tržišna utakmica sve dinamičnija, konkurencija sve veća i bolja a gosti sve zahtjevniji nema mjesta za pogreške prilikom formiranje ponuda. Gosti traže kvalitetu odnosno vrijednost za svoj novac. Cijena, pomoću drugih elemenata marketinškog miksa određuje ponudu koja će nadmašiti očekivanja gosta.Tourism and hospitality are terms which are in an inseparable relationship. No matter about which tourist offer it is about, hospitality completes the same. Long ago the cause of travel was business, travelling salespersons were forced to travel and stay at various accommodations while selling their own products. At the very beginning, main service that was offered was accommodation, but today, hoteliers are pushing for much more. Every offer has its value-price, pricing it is important to research the market and demand well. For that reason, new methods and strategies of pricing were invented hoteliers by collected informations about the state on the market can adjust price strategies with which they are going to enter and get a wanted position at. Today, when the market watch is getting more dynamic, competition bigger and better, guests more demanding, there is no place for mistakes. Guests seek quality or, in other words value for their money. Price, with other elements of marketing mix determines offer which is going to surpass the expectations of a guest