Encouraging creativity in organisation

Poticanje kreativnosti u organizaciji svakodnevan je proces, s kojim se susreće svaki poduzetnik. Kreativnost se definira kao mentalni proces pojedinca kojim se stvaraju novi pojmovi, nove ideje ili nova primjena već postojećih ideja. Svakodnevno se u okolnostima tržišne utakmice, gdje svaki poduzetnik na tržištu ima pravo, te ga se potiče na konstantnu mijenu i evoluciju ideja. Ako poduzetnik ne raste i ne stvara nove ideje i nova rješenja postojećih problema, vrlo će teško moći opstati u tržišnoj utakmici. Postoje u procesu samoga kreativnoga rješavanja problema s kojima se poduzetnici, a i druge osobe susreću četiri faze. To su faza pripreme, faza inkubacije, faza inspiracije i faza implementacije. Kreativnost kao apstraktni pojam u srži je ljudske vrste, te je svaka ljudska djelatnost i ljudsko stvaranje kroz povijest odraz kreativnosti i kreativnoga razmišljanja. Također kao što se kreativnost može implementirati na stvaranje i oblikovanje ideja i fizičkih predmeta, može se koristiti kao način za bolju organizaciju i provedbu procesa. Kreativac je pojedinac koji svoju kreativnost može crpiti iz edukacije, znanja koja dobiva kroz život, te kroz individualnost sebe kao jedinstvene osobe. Ovaj diplomski rad analizirati će kreativnost kao alat u boljoj organizaciji poslovanja, te kreativnost u organizaciji općenito.Encouraging creativity in an organization is a daily process that every entrepreneur faces. Creativity is defined as the mental process of an individual to create new concepts, new ideas or a new application of already existing ideas. Every day, in the context of a market competition, where every entrepreneur in the market is entitled, he is encouraged to constantly change and evolve ideas. If an entrepreneur does not grow and create new ideas and new solutions to existing problems, it will be very difficult to survive in a market competition. There are four stages in the process of creatively solving problems that entrepreneurs and others face. These are the preparation phase, the incubation phase, the inspiration phase and the implementation phase. Creativity as an abstract concept is at the core of the human species, and every human activity and human creation throughout history is a reflection of creativity and creative thinking. Just as creativity can be implemented to create and shape ideas and physical objects, it can be used as a way to better organize and execute the process. A creative person is an individual who can derive his creativity from education, the knowledge he gains through life, and through the individuality of himself as a unique person. This thesis will analyze creativity as a tool in better business organization, and creativity in organization in general