Urban Music

Urbana glazba je žanr iz 80-ih i 90-ih godina koji uključuje R&B, hip hop, soul i grime. Danas je, pod utjecajem globalizacije, tržišne ekonomije i slobodnog tržišta, zauzela svoje mjesto u mainstream popularnoj kulturi. Može se reći da ne postoji dio svijeta u kojemu ne postoje hibridni i mješoviti žanrovi i podvrste, posebice hip hopa koji je izdominirao na tržištu urbane glazbe. Postoji svjetska hip hop scena, ali i ona regionalna. Bez obzira na neke različitosti, neke karakteristike hip hopa su posvuda iste. Naime, to je pretežno „crnačka glazba“ koja je utjecala na brojne kulture, a koja je od svojih početaka do danas ostala vjerna svojim tradicionalnim načelima kao što su dance skupine, koreografije, video, festivali, grafiti, break dance, DJ-evi, beatboxing, MCing, sinkopirani ritmovi bubnja, upotreba gramofona itd. Urbana je glazba danas pod utjecajem moćne glazbene industrije i tehnološkog napretka, te je postala u velikoj mjeri komercijalna. Prodorni utjecaj ovog glazbenog žanra i kulture proširio se na televiziju, film, reklamu, modu, tiskane medije i sam jezik. Zahvaljujući razvoju brojnih alata, danas je hip hop dostupan gotovo svima, u svako doba putem društvenih mreža, televizije i sl.Urban music is a music genre from the 80s and 90s that includes R&B, hip-hop, soul, and grime. Nowadays, due to globalization process, economy and open market, it has taken a place within mainstream popular culture. We can say that there is no part of the world where hybrid or mixed genres and sub-genres don't exist, especially hip-hop that has the main role in the urban music market. Hip-hop scene can be split in two categories - global and local. Despite the minor differences, some of the hip-hop features have remained the same worldwide. Further, it is mainly "the black music" that has an impact to many other genres and has remained faithful to its traditional principles such as dance groups, choreography, video, festivals, graffiti, breakdance, DJs, beatboxing, MCing, syncopated drum pattern, turntable usage, etc. Urban music today is under the powerful influence of music industry and technological progress, also it has become very commercial. A strong influence of this genre and culture has spread to TV, cinematography, commercials, fashion, printed publications and language itself. As a result of great technological progress, hip-hop today is available to almost everyone, at all times on social media, TV, etc