Analysis of the tourist offer of the city of Zagreb

Kada je riječ o turističkoj ponudi, važno je istaknuti kako svaki grad posjeduje specifičnosti te se ističe po nečemu. Svaka turistička destinacija pretežito njeguje jedan oblik turizma, bio to kulturni, nautički, vjerski, poslovni i drugo. U ovom radu istražena je cjelogodišnja turistička ponuda grada Zagreba i svi njezini aspekti. Analizirali su se svi segmenti koji Zagrebu omogućavaju rast i razvoj turističke ponude, odnosno cjelokupna problematika i izazovi modernog turizma s kojima se grad Zagreb suočava te su istaknuti planovi za daljnji razvoj. Svrha i cilj rada nalazi se u prikazivanju turističke ponude u odnosu na potražnju. Ujedno, za potrebe rada proveden je intervju na prigodnom uzorku od 10 ispitanika. Rezultati istraživanja ukazali su na prednosti i nedostatke Zagreba kao turističke destinacije iz perspektive ispitanika koji nisu stanovnici grada Zagreba. U globalu, ispitanici su zadovoljni ponudom koju grad pruža turistima.When it comes to tourist offer, it is important to point out that each city has its own specifics and its own, differentiated offers. Each tourist destination mainly nurtures one form of tourism, be it cultural, nautical, religious, business and more. This paper explores the year-round tourism offer of the City of Zagreb and all its aspects. All the segments that enable Zagreb to grow and develop its tourism offer, as well as the overall problems and challenges of modern tourism facing the city of Zagreb, were analyzed and plans for further development were outlined. The purpose and purpose of the work is to present the tourist supply in relation to the demand. At the same time, an interview was conducted on a suitable sample of 10 subjects. The results of the research pointed out the advantages and disadvantages of Zagreb as a tourist destination from the perspective of non-Zagreb respondents. Overall, respondents are satisfied with the city's offer to tourists