Preschool Child Commertials

Tematiziranje medija kroz njihov utjecaj na djecu predškolske dobi uvijek pobuđuje različite rasprave i stavove. Ovaj rad će stoga ukratko predstaviti samu narav medija i regulative koje su potrebne da djeca ne budu diskriminirana ili zloupotrijebljena od strane medija te da ujedno zadrže svoja prava unutar medijskog prostora. Svrha je naglasiti važnost medijskog obrazovanja, ali i etičnost samih medija, koja je često zanemarena.The influence of the media on preschool children always exacerbates various discussions and attitudes on the subject. This paper will therefore briefly present the very nature of the media and regulations that are needed to ensure that children are not discriminated or abused by the media and that they retain their rights within the media space. The purpose is to emphasize the importance of media education, but also the ethics of the media themselves, which is often neglected