The Sports - Recreational Programs in Function of the Tourist Offer Development of the City of Osijek

U radu se navode sportsko – rekreativni programi u animaciji koji čine važan segment turističke ponude grada Osijeka. Pobliže se definiraju teoretski, a zatim i praktični primjeri sportsko – rekreativnih programa u destinaciji. Sportsko – rekreativni programi imaju ključnu ulogu u razvoju i praćenju trendova pa je stoga ovakav oblik animacijskog programa važan za pozicioniranje destinacije i turističke ponude na tržištu. Isto tako, u radu se daje naglasak na pozitivne i negativne aspekte djelovanja sportsko – rekreativnih programa dobivenih rezultatima istraživanja. Istraživanje je provedeno online anketnim upitnikom među lokalnim stanovništvom grada Osijeka. U radu su navedene dvije glavne hipoteze koje se odnose na pozitivan i negativan stav odnosno zadovoljstvo lokalnog stanovništva ponudom sportsko - rekreativnih programa u gradu Osijeku. Cilj rada je istraživanjem donijeti zaključke i potrebne mjere poboljšanja o utjecaju i razvoju rekreacijskih programa za lokalno stanovništo, ali i turiste. Sportske aktivnosti u animaciji važan su čimbenik unapređenja ponude Osijeka i stvaranja novog turističkog doživljaja.The study reveals sports and recreational animation programs that make an important segment of the tourist offer of the city of Osijek. Theoretically, and then practical examples of sports and recreational programs are defined in the destination. Sports and recreational programs have a key role in the development and follow-up of trends, and this form of animation program is important for positioning the destination and tourist offer on the market. Likewise, the study emphasizes the positive and negative aspects of the activities of sports - recreational programs obtained from research results. The survey was conducted through an online survey questionnaire among the local population of Osijek. Two main hypotheses regarding the positive and negative attitude and satisfaction of the local population are provided in the study by offering sports and recreational programs in the city of Osijek. The research was conducted online. The aim of the study is to provide conclusions and necessary measures to improve the impact and development of recreational programs for locals as well as tourists. Sports activities in animation are an important factor in improving Osijek's offer and creating a new tourist experience