NIAT MENGUNJUNGI KEMBALI DI WISATA ALAM GUNUNG TANGKUBAN PERAHU: PERAN KEPUASAN PELANGGAN, PERSEPSI HARGA, CITRA DESTINASI DAN NILAI YANG DIRASAKAN

Revisit Intention in Wisata Alam Gunung Tangkuban Perahu: affect the Customer Satisfaction, Perceived Price, Destination Image And Perceived Value. Skripsi, Jakarta: Marketing Concentration, Study Program of Management, Faculty of Economic, Universitas Negeri Jakarta. This purpose of this research are to determine whether perceived price affects to revisit intention, destination image affects to revisit intention, perceived value affects to revisit intention, perceived price affects to customer satisfaction, destination image affects to customer satisfaction, perceived value affects to customer satisfaction, customer satisfaction affects to revist intention. Methods of data collection using survey method with the instrument in the form of questionnaire. The sample of this study are 200 respondents who ever visited in Wisata Alam Gunung Tangkuban Perahu, Bandung. Technical analysis of data using Structural Equation Modeling with SPSS and AMOS version 22 to process and analyze data research results. The results of this study are perceived price, destination image, perceived value are significant to customer satisfaction and revist intention. Customer satisfaction significant to revisit intention. Keyword: Revisit Intention, Customer Satisfaction, Perceived Price, destination Image and Perceived Value, Wisata Alam Gunung Tangkuban Perahu Bandun