WISATA MUSEUM DI BANDUNG: FAKTOR-FAKTOR APA SAJA YANG MEMENGARUHI NIAT KUNJUNG ULANG WISATAWAN?

Tri Putra Septianto, 2019; What are the factors that make tourists have the intention to revisit a museum, especially in Bandung? Thesis. Jakarta: Study Program S1 Management, Faculty of Economics, Universitas Negeri Jakarta. Councelor Team: Usep Suhud, M.Si, Ph.D and Shandy Aditya, BIB, MPBS. What are the factors that make tourists have the intention to revisit a museum, especially in Bandung? A city full of history leaves many events, historic buildings, and museums. This study aims to determine the effect of experience quality on tourist satisfaction, motivation on tourist satisfaction, the search for new things towards tourist satisfaction the experience quality with the intention to revisit, motivation for intention to revisit, the search for new things to revisit intentions, and satisfaction tourists to revisit intentions. The study design was conclusive descriptive and cross-sectional, distributed to 250 respondents who had visited the museum in Bandung, among others, Museum Sri Baduga, KAA, Geologi, and Pos Indonesia by convenience sampling method. Data is processed using the Structural Equation Modeling method. The results of this study indicate that the experience quality, motivation, novelty seeking have a positive effect on tourist satisfaction and novelty seeking and motivation has a positive effect on the intention of revisiting tourists. But in this study, no positive influence was found between novelty seeking and tourist satisfaction with the intention to revisit. Keywords: Museum in Bandung, Experience Quality, Motivation, Novelty Seeking, Tourist Satisfaction, Intention to Revisit, Touris