WOMEN STEREOTYPE IN K-POP GIRL GROUP SONGS

This study is about women stereotypes in Korean pop music, specifically in girl group songs. There are six songs as the data of this study, which are Itzy with “Dalla Dalla” and “Icy,” CLC with "No“ and ‘Me,” and Mamamoo with “Yes I am” and “HIP.” This present study aims to give a new perspective on how the issue of women stereotype is implied in Korean girl groups’ songs’ lyrics. Since the issues of gender stereotypes are still prevalent in our everyday life, people tend to take gender issues for granted. The present study mainly analyzes how women are constructed through the songs and determine whether the songs confirm or subvert the stereotype. By using qualitative method, the study uses the theory of gender stereotype traits by Evans and Davies (2000) and the theory of stereotypical gender traits by Copenhaver (2002). The study reveals that women, especially in Korea, are more aware of the beauty standards issue in society. They try to change women’s way of thinking and not to be bound by the stereotypes through their songs’ lyrics