Evaluating the Effectiveness and Effects of Fear-based Leadership

Leadership that induces fear primarily consists of inducing scenarios or situations that inspire action through fear of failure or negative repercussions. This technique is commonly used on both a macro and micro scale to induce change or action. This researchbased study focuses on both the effects of largescale leadership with respect to informational or social campaigns (e.g. environmentalism) to evaluate the effectiveness of such strategies and observe additional effects of such leadership on the individual and collective. Understanding the implications of using fear as a motivational method will help to maximize positive outcomes and benefits, with the ability to mitigate undesirable side-effects of using this style of leadership. POSTER PRESENTATION AIR FORCE ROTC UNDERGRADUATE RESEARCH AND LEADERSHIP PRESENTATIO