Pengaruh Kemudahan, Harga, Kepercayaan, Kemudahan, dan Persepsi Resiko Terhadap Keputusan Pembelian Produk oleh Konsumen pada E-Commerce(Studi Empiris pada Mahasiswa Akuntansi Angkatan Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta)

This study aims to determine the effect of price, trust, convenience, and risk perception on consumer purchasing decisions in e-commerce. The sample of this study consisted of 81 accounting students of the Faculty of Economics and Business, Muhammadiyah University, Surakarta. The data collection method used was using a questionnaire distributed to all accounting students of the Faculty of Economics and Business, Muhammadiyah University, Surakarta. Data analysis in this study used multiple linier regression analysis by looking at the goodness of reality of the F statistical value, t statistic, and the coefficient of determination. Based on the results of the analysis, that the price does not affect the purchase decision. Trust does not affect purchasing decisions, ease of influence on purchasing decisions. Risk perception has no effect on purchasing decisions