Pengaruh Kualitas Pelayanan, Kualitas Produk dan Kepercayaan Konsumen terhadap Minat Beli Ulang di E-Commerce Shopee

This research aims to analyze the effect of service quality, product quality, and consumer confidence on consumer repurchase interest in e-commerce Shopee. In this research a sample of 100 Muhammadiyah University of Surakarta students were used. The sample selection method used purposive sampling and the data used was primary data in the form of a questionnaire. The data analysis method used is multiple linear regression analysis using several variables, namely service quality, product quality, consumer confidence, and repurchase interest. The results of this research indicate that service quality does not significantly influence repurchase intention with t test which has a significance value of 0.145 greater than 0.05, product quality has a significant effect on repurchase intention, and consumer confidence has a significant effect on repurchase interest as evidenced by a test having a significance value of 0,000 smaller than 0.05. Adjusted R2 value of 0.717 show that variations in changes in service quality (X1), product quality (X2), and consumer confidence (X3) are able to explain variations in variable changes in repurchase interest (Y) by 71.7% while the rest are as large 28.3% is explained by other variables outside the model