Analisis Pengaruh Marketplace, Sosial Media dan Website terhadap Minat Bertransaksi Secara Online pada Mahasiswa FEB UMS

This study aims to analyze the Marketplace, Social Media and Websites on Online Transaction Interest in FEB UMS Students. The sample in this study amounted to 100 UMS Student respondents using a questionnaire for data collection. The sampling technique used non-probability sampling method. Data analysis techniques using multiple linear regression analysis. The results of this study show that: Marketplace, Social Media and Websites on Online Transaction Interests at FEB UMS Students. The results of this study indicate that Marketplace variables significantly influence Online Transaction Interests, accepted. Social Media Variable has a significant effect on Online Transaction Interests, accepted. Website Variables significantly influence Online Transaction Interest, accepte