Analisis Pengaruh Kualitas Pelayanan, Biaya Dan Lokasi Terhadap Kepuasan Pelanggan (Studi Pada Bengkel Iksan Motor Sragen).

The purpose of this study was to examine the effect of service quality, cost, and location on customer satisfaction of Iksan Motor Sragen Workshop. This research method uses a quantitative approach that uses numerical data. The population of this research is all consumers. The sample used in this study were 100 customers with a purposive sampling method. Data analysis techniques using are (1) instrument test (validity and reliability test), (2) Classical Assumption Test (normality, multicollinearity, heteroscedasticity) and (3) Hypothesis test (multiple linear regression analysis, t test, F test and R2) . The results showed that the t test showed that (1) Service quality had a positive effect on customer satisfaction. (2) Cost has a positive effect on customer satisfaction. (3) Location has a positive effect on customer satisfaction