Analisis Pengaruh Harga, Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Transportasi Online Grab Bike (Studi Kasus pada Mahasiswa Universitas Muhammadiyah Surakarta)

This study aims to analyze the effect of price, promotion, and quality of service on consumer satisfaction in online grab bike transportation. This type of research is quantitative. In this study using primary data in the form of questionnaires. The population in this study were students of the University of Muhammadiyah Surakarta who had used the online grab bike transportation service. The sample in this study were 100 respondents, while the sampling method in this study used nonprobability sampling by purposive sampling. The data analysis technique used in this study uses multiple linear regression analysis. The results of this study note that the price has a positive and significant effect on Consumer Satisfaction. For Promotion a positive and significant effect on Consumer Satisfaction. While Service Quality has a positive and significant effect on Consumer Satisfaction. F test results are known that Price, Promotion, and Service Quality simultaneously and significantly influence Consumer Interest Satisfaction