Marketing on Social Networks

Razvojem raznih internetskih servisa marketing na društvenim mreža dobiva sve važniju ulogu u internetskom oglašavanju , a u ovom radu objasnili smo pojmove kao što su marketing , te marketinški splet koji se smatra jednom od temeljnih marketinških strategija.U radu je objašnjeni i pojam digitalnog marketinga zato jer ljudi većinu svog slobodnog vremena provode na internetu, te je zbog toga digitalni marketing postao glavna grana marketinga.Prikazani su načini oglašavanja preko najpopularnijih mreža, te smo objasnili pojam društvenih mreža i najpopularnije društvene mreže i publiku koja se njima koristi. Osim toga objašnjeni je način na koji možemo saznati koja je prava društvena mreža za promociju nekog proizvoda ili usluge tj. gdje naša ciljana skupina provodi najviše vremena.Objasnili smo prednosti i mane društvenih mreža i važnost tog internetskog kanala za oglašavanje.ABSTRACT With the development of various online services, social media marketing is becoming more and more important in online advertising, and in this paper we have explained terms such as marketing and marketing mix, which is considered one of the basic marketing strategies. The paper also explains the concept of digital marketing because people spend the majority of their free time online, and that's why digital marketing has become the main marketing branch. The types of advertising through popular social media networks are also shown, and we explained the terms social network, the most popular social network and the users of these social networks. In addition, it's explained how to find out what is the right social network to promote a product or service, i.e. on which network the target group spends most of its time. We explained the advantages and disadvantages of social networks and the importance of this online advertising channel