International audienceFinancialization, even contested, is a major focus of contemporary urban studies. The growing interest of institutional investors in real estate investments has been the subject of in-depth analyses that have suggested the need to critically examine their weight in contemporary urban production. Have investors become the new masters of the urban fabric, to the detriment of historical players such as property developers or local authorities ? This article informs the discussion by looking at developers at work and identifying how financial profitability calculations could have invaded their activities. Based on a qualitative survey conducted in France on practising or retired professionals, it shows that there has actua...